Do you know that one photograph of your property can change a buyer’s mind?
It can either grab their attention or lessen their interest. You can miss out on many great chances because of poor-quality architectural photography.
| Great Photos Generate Great Revenues
Yes, you read it right!
If you’re trying to sell your home or are some agent who works to sell their client’s property, all you need is THAT ONE PICTURE. It’s because the Real Estate market is becoming immensely competitive with every passing day.
Professional real estate photography is worth more than the overall advantages attached to a property in this digital era. Buyers, these days, are more fixated on what they see via online platforms. A prominent real-estate firm, Zillow, reported the highest earning rate when it shifted to architectural photography.
That one premium-quality photograph has the power to escalate your Real estate sales if done perfectly. Visual content such as real estate videography, photographs, and 3D virtual tours have a remarkable role in creating a positive or negative impression in a potential buyer’s mind.
So, once you are done with all the renovation work, the next step is to take impressive photographs of your place because aesthetics are the MAIN PAIN POINT of most real estate property buyers.
Now the question is, how?
Let’s delve into it to have a blatant view!
An easy way to get excellent-quality, well-lit, and appealing graphics would be by hiring a professional for real estate videography or photography. It might sound expensive at once, but actually, it is NOT. Plus, the results will amaze you.
Why Choosing a Real Estate Photographer is Crucial?
Professional photographers have supreme-quality digital equipment to capture the charm of your real estate property. These devices include modern cameras, lights, drones, various props, etc. Real estate photographers are armed with the right and accurate knowledge of taking pictures from different angles, including aerial views. They then utilise their creative photoshop skills to make your place look perfect. In short, they are experienced enough to add value to even your ordinary property by portraying every corner at its finest.
A report proves that property with professional images stays on the market for a less extended period than a property with mediocre photos. The reason is visual content tends to appeal more, and the audience is likely to retain it in their minds for longer. It significantly enhances the chances of conversion.
Key Benefits of Hiring Professional Photographers for Architectural Photography
Let’s see what benefits you will get if you hire a real estate photographer / videographer:
● Save Time: A professional real estate photographer will get the best pictures, first time. The posses the skills and knowledge to get all the right shots, from the right angles, meaning you can hit the market in no time at all.
● Save Money: Think of your photographer as an investment. A good photographer will present you property in its best light, meaning there are more buyers to negotiate with. Potentially adding thousands in the negotiation phases of closing the deal, way more than their costs.
● More Customers: Eye-catching photographs can draw customers’ attention. They resonate better with their minds, and it eventually increases the number of customers on a usual basis.
● Stand Out: While searching online, buyers usually compare different real estate photographs. Therefore, having compelling photographs enhances your sales.
● Higher Price: As per the report by Redfin Study, professional real estate videography or photography boosts the process of selling and amplifies the selling price of a property.
● Storytelling: Professional real estate images speak for themselves. They are the epitome of beauty enhanced by emotions. They subtly address crucial concerns of the buyers, depict multiple benefits of buying that property, and are presented in a manner that virtually gives the prospective buyer a walk of that property.
● Proven Fact: Recent reports have proven that more than 97% of clients begin their journey of buying property ONLINE. That’s how they judge it. So, luxury-grade images will surely leave a positive impact on your potential customer.
● Choosing Buyer: With impeccable and high-impact images, you can be the one who gets a choice between several potential buyers as the majority would wish to get your property.
● Bringing Virtual Reality: Several applications, including Matterport 3D Tours, can provide a virtual 3D tour to homebuyers. This app has increased the prices of property by up to 9%.
● More Professional: The professionalism manifested in your services largely determines how much influx of money will be regulated toward you. If you are a real-estate firm, hiring a photographer will surge the value of your work by making it more professional and jam-packed. It gives confidence to buyers in purchasing from you. Moreover, it also shoots up your chances of getting more tenants’ visits, that too at once.
Hiring a Professional for Real Estate Videography or Photography? Keep these pointers!
● Ask them for work-related samples instead of wedding photography.
● Check if they offer different packages. Prefer the one with more benefits (equipment involved) and additional services like floor plans, aerial photography and virtual tours.
● Engage someone with absolute professionalism. Ensure he is well-versed in the ins and outs of architectural photography and represent themselves professionally at all times.
The Bottom Line
It’s not an expenditure; it’s a one-time & long-term investment. Remember, a handful of bucks invested in hiring a quality photographer would multiply your turnaround manifold. Let’s learn how:
According to the research, when you present two different images of the same property to a tenant. One image is prime, and the other is just average. The tenants are expected to perceive the property’s value by the poor-quality image. Similarly, they will be willing to buy the property with premium image listings. Why? Presentation!
Now you can understand why the fringe benefits of hiring a skilled photographer will always outweigh its expense. So what are you waiting for? You might have missed MANY sales already!
Whether you live in New York or Canberra, hire someone with an exclusive skill set in architectural photography and real estate photography and skyrocket your property.
